Massimo Tarter has had a passion for the world of wine since he was young, and studied a degree in oenology at the Istituto Agragrio San Michele. Following experience working with various wineries abroad – in Germany, France and Australia – he returned to Italy. He worked for a couple of years in Tuscany, at Cantina Panizzi, as manager of the winery. In 2002, he came back to Trentino, where he started working for Gruppo La-Vis in order to oversee oenology for the whole group, with the priority of developing high quality wines from Valle di Cembra Cantina di Montagna.