Trentino DOC Pinot Grigio in Waitrose Mediterranean Showcase
 
Waitrose has selected Storie di Vite Trentino DOC Pinot Grigio as part of its major promotion – The Waitrose “Mediterranean Showcase”. Made by Cantina La-Vis, Storie di Vite consists of a whole range of Trentino’s key styles, aimed at the multiple retail sector. With Storie di Vite, Waitrose is bringing the little-known region of Trentino to the consumer, introducing them to “another Italy”, where feats of heroic viticulture are achieved on the beautiful mountain slopes.
 
Storie di Vite Pinot Grigio, grown on mountain hillsides in the foothills of the Alps, gives the best possible expression of the grape variety. Pure, unadulterated fruit, with a real character and style, it is quite distinct from the other Pinot Grigio coming from the rest of Italy and around the world.
 
“While £6.99 is more than most people in the UK will be used to paying for a Pinot Grigio, with Storie di Vite, they will experience something totally different and will see what can be done with Pinot Grigio when grown in the optimum environment and made in the correct way,” explains Alessandro Camattari, marketing manager for Gruppo La-Vis.
 
The price point for Storie di Vite is £6.99.